Brand & Packaging Design
Branding and package design created in Illustrator with Photoshop utilized for product mock-ups and stock photo editing
(sketches, draft design for feedback and mock-ups).
Requirement: Design branding and packaging for an 'everyday' item, then use a product mock-up to bring it to life.
Branding and package design created in Illustrator with Photoshop utilized for product mock-ups and stock photo editing
(sketches, draft design for feedback and mock-ups).
Requirement: Design branding and packaging for an 'everyday' item, then use a product mock-up to bring it to life.
Publication Design
Created in InDesign.
Requirement: Develop a magazine brand and concept, then design the 20 page magazine, including front cover, 18 interior pages (9 double page spreads) and a back cover (moodboard, research, sketches, draft design for feedback). Images are a mix of purchased stock photos and free stock photos used with credit given.
Words are not my own - full credit to original author and publisher.
Created in InDesign.
Requirement: Develop a magazine brand and concept, then design the 20 page magazine, including front cover, 18 interior pages (9 double page spreads) and a back cover (moodboard, research, sketches, draft design for feedback). Images are a mix of purchased stock photos and free stock photos used with credit given.
Words are not my own - full credit to original author and publisher.
Personal Brand Design + Style Guide
Created in Illustrator with style guide developed in InDesign.
Create a personal brand identity that can be applied to your personal website, stationery, signage and branded merchandise. Support the brand with a comprehensive style guide.
Created in Illustrator with style guide developed in InDesign.
Create a personal brand identity that can be applied to your personal website, stationery, signage and branded merchandise. Support the brand with a comprehensive style guide.
Brand Design + Style Guide
Logo created in Illustrator with style guide developed in InDesign and Photoshop used for brand application.
Develop a brand identity and comprehensive style guide for a boutique shop. Application of the brand should include retail space, business card, relevant packaging and website landing page design.
Logo created in Illustrator with style guide developed in InDesign and Photoshop used for brand application.
Develop a brand identity and comprehensive style guide for a boutique shop. Application of the brand should include retail space, business card, relevant packaging and website landing page design.
Infographic Design
Created in InDesign, with Illustrator utilized for vector adjustment and pie chart design.
Requirement: Design an infographic poster to effectively share data on a topic (data research, imagery research, sketches, roughs, draft design for feedback, final design and written design rationale).
Created in InDesign, with Illustrator utilized for vector adjustment and pie chart design.
Requirement: Design an infographic poster to effectively share data on a topic (data research, imagery research, sketches, roughs, draft design for feedback, final design and written design rationale).
Planet Tourism Poster
Created in Illustrator.
Requirement: Design a travel poster for a planet (inspired by Nasa 'Visions of the Future' designs) utilizing a variety of Illustrator tools including path tools, layers, type manipulation, colour palette tools and brushes.
Created in Illustrator.
Requirement: Design a travel poster for a planet (inspired by Nasa 'Visions of the Future' designs) utilizing a variety of Illustrator tools including path tools, layers, type manipulation, colour palette tools and brushes.
Public Service Announcement Advertising Campaign Design
Created in InDesign and Photoshop using stock photography.
Requirement: Design an advertising campaign (sketches, draft design for feedback and mock-ups) with three different executions that share a single idea and theme across diverse media channels.
The artwork and campaign concept are not endorsed by Uber.
Created in InDesign and Photoshop using stock photography.
Requirement: Design an advertising campaign (sketches, draft design for feedback and mock-ups) with three different executions that share a single idea and theme across diverse media channels.
The artwork and campaign concept are not endorsed by Uber.
Publication Design
Created in InDesign.
Requirement: Re-design an existing magazine cover and double page spread utilizing all of the existing text (imagery research, sketches, roughs, draft design for feedback and final design). Words are not my own - full credit to original author and publisher.
Created in InDesign.
Requirement: Re-design an existing magazine cover and double page spread utilizing all of the existing text (imagery research, sketches, roughs, draft design for feedback and final design). Words are not my own - full credit to original author and publisher.
Advertising and Editorial Design
Created in InDesign, with photo editing completed in Photoshop.
Requirement: Develop an advertisement (design brief, imagery research, sketches, roughs, draft design for feedback and final design) and a double-page spread for Toronto Life magazine utilizing the text and author image provided (imagery research, sketches, roughs, draft design for feedback and final design). Words are not my own - full credit to original author and publisher.
Created in InDesign, with photo editing completed in Photoshop.
Requirement: Develop an advertisement (design brief, imagery research, sketches, roughs, draft design for feedback and final design) and a double-page spread for Toronto Life magazine utilizing the text and author image provided (imagery research, sketches, roughs, draft design for feedback and final design). Words are not my own - full credit to original author and publisher.
